The ‘Liquid Bob’ Is the It-Girl Style That Gives Hair Extra Polish

Last year we called it. Liquid hair is the super-glossy hair trend that we predicted would go stratospheric. The ultimate clapback to staying-in hair that's been chucked up in a bun? Smooth, shiny, fluid strands—which, BTW, have been gaining some pretty major momentum over the past few months.

It's a trend that picks up where glass hair left off. It's sleek, it's straight—the only difference? Liquid hair is more laid-back. In a nutshell, it's silky-straight, only softer.

Of course, it was only a matter of time before the sheeny style joined forces with 2022's coolest cut, which from the looks of things—and after a very successful 2021—remains the bob. So, we say this year, it's all about the liquid bob.

We've seen the queen-bee aesthetic beginning to shift from rebel cuts and shaggy styles (though they're still a popular choice) to a more dialed-up glam. On the whole, people are more willing to invest in (and enjoy) time spent getting ready and styling their hair. Why would we choose to look “laid-back” when we could look glossy, phenomenal, and extra? 

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Like the rise of “skinimalism,” which had us focusing on the condition of our skin before deciding what makeup to put on top of it, 2020 and 2021 saw many of us put more importance on the health of our hair. Increased masking and hair treatments mean we're getting our kicks from seeing ultra-nourished-looking strands. As for what's making the cut, a big chop can help us get rid of dead ends—hence hair that looks even fresher.

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