New Celeb Hair Obsession: The Brazilian Blowout

Andy: I know Ashley Tisdale has come in for it, and also Lindsay Lohan. I'm sure many more are doing it, and even more will be soon. It's still rather new and is suddenly catching on, primarily because of the new formaldehyde-free formulation. I have only recently started recommending to my clients because of that, and because I know what results they can expect.

What's the process of getting this done like?

It's relatively simple compared to other Brazilian straighteners and Japanese straightening methods. The hair is washed with a clarifying shampoo, solution is applied, the hair is dried, I flat iron the hair to seal in the solution, rinse the solution out, apply a conditioning mask and blow dry. The entire treatment takes 1 to 1 1/2 hours, depending on how much hair the client has.

Can you describe the results a little more for us?

Liz: It literally gives everyone "wash and wear" hair. It allows clients to have freedom to enjoy activities they may have in the past because they didn't want to get their hair wet and have to spend an hour redoing it. You're no longer a slave to your hair. You can do whatever you want--work out, swim--without having to think about not getting your hair wet, because you know you will be able to make it look great in 15 minutes with just a simple blow dry. The treatment simply washes away over time and your hair returns to its normal state, so if you don't like it, you don't have to worry about having to cut all your hair off to get rid of it. The Brazilian Blowout lasts for up to 3 months.

__Nicole's blog was quite an endorsement! __

Andy: Despite being a new mom with a very busy schedule, for the first time in her life she can come out of the shower and do nothing to her hair. For Nicole in the past, washing her hair was always a process that took at least an hour. So being able to get out of the shower and do nothing and just let her hair air dry is a real privilege.