Frederic Fekkai Just Released a New Hair Line, and We're Hoarding All of It

If you grew up in the aughts, Frederic Fekkai's line was the stuff luxury dreams were made of. Blame the continued references in series like Gossip Girl and The Clique, but the quality formulas backed it up: To young-adult me, these were the products of shiny "Rich Girl Hair" before there was a name for it. (And all the better when you didn’t have to pay rich-girl prices for it, thanks to a sweet, sweet Bed, Bath & Beyond coupon. My finest moments.) Now the man himself has developed a new hair line around the ideal product match for every type of woman. Its name: The One, by Frederic Fekkai. It looks beautiful, it smells incredible, and it makes hair really effing pretty.

While the OG Brilliant Glossing Cream was the key to smooth, quote-unquote popular girl hair back in middle school (B.S. in retrospect, all hair textures can be popular), the new line leans into the friend group mentality in the best possible way.

Just like how the Spice Girls and Sex and the City—and every middle school friend group, by force—had its different personality types, Fekkai's new line is divvied up by collection, so you can pick your best fit. In shampoo, conditioner, and mask trios, there's violet The Brilliant One for color needs, indigo The Universal One for everyday concerns, emerald The Ultimate One for repair, and lavender The Tamed One (Charlotte) for antifrizzing.