Burna Boy reportedly gets paid N577 million for performing at 2023 Coachella

Damini Ogulu professionally known as Burna Boy, a Nigerian Grammy winner, reportedly got $750,000 (N577.5m) for performing at this year’s Coachella Valley music festival, which takes place at the Empire Polo Club in Indio, California.

The event will occur over two weekends, beginning on April 14 and ending on April 23, 2023.

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Burna Boy entertained the audience for 50 minutes on April 14, Friday night, and according to the booking fee for artists, he left $750k richer.

According to business journalist @TrungTPhan on Twitter, the headliner was reportedly paid $4 million together with other musicians in the first row on the programme of artists to perform. A lower sum was set aside for individuals in the second row, where Burna Boy was called.

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“Headlining the performance is fantastic for many celebrity musicians, but there is a cost at the highest levels. In previous years, headliners have received $4 million per weekend (but I heard from a source that Bad Bunny received $5 million). Every weekend, the artist in the second row received $750,000.

Even for an artist who sells out arenas, that’s a nice paycheck. However, for an artist like Taylor Swift, who can easily make $10 million a night on her own stadium tour, she may be passing up money. This is where the Coachella documentary negotiations come into play. Beyonce was said to have been paid $20 million for the Homecoming documentary that aired on her 2018 show, making the experience worthwhile for her (and the Beyhive).”

Interesting rule-of-thumb for the Coachella poster.

Headliners make $4,000,000+ per weekend while artists in the 2nd row make $750,000 per weekend.

— Trung Phan (@TrungTPhan) April 15, 2023

When the Coachella poster was revealed in 2019, Burna Boy, who was scheduled to perform at the event, expressed his discontent with the size of his name on the poster. He returned to Coachella two years later as a much bigger musician with greater global exposure.