Barbiecore Trend 2022: Shop Pink Dresses, Bikinis, Shoes

It's impossible to scroll through social media without noticing the abundance of hot pink right now—an aesthetic TikTokers have aptly dubbed Barbiecore, inspired by (yep, you guessed it) the iconic Mattel doll. But the bright and bold hue is more than just another color trend; it's made its way into the cultural zeitgeist through fashion, film, and For You pages.

It makes total sense. Society’s obsession with nostalgia hasn't waned one bit. Think of all the major comebacks that have proliferated through the years. In fashion we've seen Juicy Couture tracksuits, tiny sunglasses, platform shoes, and chokers—all things Y2K and ’90s —take hold. In film and television, classic reboots have landed on all the major streaming services. We love reliving these eras and moments—and there's no one quite like Barbie who can mirror the times. 

According to data from global shopping service Klarna, consumers have Barbiecore at the top of their minds. There’s been a 970% increase in pink-minidress purchases since January 2022, a 343% increase in pink-bikini purchases, and a 198% increase in pink-sunglasses purchases. Similarly, the Barbiecore phenomenon spiked in Google search trends in May of this year. This is not at all surprising either: A photo of Margot Robbie in the upcoming Barbie movie surfaced on April 26, and it set off a vortex of pink that's playing out to this day. 

Barbiecore is so much more than the literal reference of Margot Robbie wearing spandex and roller skates on Venice Beach. It's the It color of celebrities and influencers everywhere—much like Bottega green was last year. A few examples: Kim Kardashian's been spotted in more than one head-to-toe pink Balenciaga look, Megan Fox has been matching her dresses to her pink hair, Ciara came through dripping in hot pink gloves and diamonds, and Anne Hathaway and Zendaya wore Valentino's defining color of the season to multiple red-carpet events.