Anastasia Beverly Hills DipBrow Gel Gives Me Perfect Brows in Three Swipes

Launching this week, a new member of the Dipbrow family joins ABH’s lineup, and it’s so good. The Anastasia Beverly Hills Dipbrow Gel is a super-pigmented brow gel with a texture in between that of a gel and a pomade. The brand claims it’s waterproof and that a few swipes deliver brows that look naturally fluffy and full. Because it’s so pigmented, it can also be used with a angled brush straight on your skin for more definition, rather than just a standard spoolie brush through the hairs.

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I don’t like my brows to look too done, and I stay away from pencils and pomades, so this is right up my alley. The Dipbrow Gel is super easy to apply and has a really skinny brush that coats every brow hair without getting all over the place. I did find the texture a little runnier than expected, so I wiped off some product before going straight to my brows to avoid using too much. Then I apply it in upward strokes to perk up my brows. The result? My brows look fuller, fluffier, and more defined but not fake. I was seriously impressed by how rich the pigment is. It gives the defined (but not overdone) look of a pomade with the ease of a gel.